love bombing your business + what I am focusing on this month
Here's the scene:
I'm out here on the skinny branch of my mind, thinking about the work of the week ahead while my son is asking me to "make him a treat" - gesturing at me with a whisk in his footy pajamas.
Ben is moving quickly around the kitchen heating up pasta for Anni's thermos prepping for today's nature school adventure while putting snacks in her lunch bag - Bluey is blaring in the background.
My brain is moving rapidly through lists and content ideas and I'm already scrolling my Substack feed.
I'm checked OUT of my family life and I'm sat right here in the middle of it at the kitchen counter ticking away on the keys - having an existential conversation with myself while flashing tasks on the screen of my mind sipping cold tea.
For the record - I hate when I do this.
When I start my day with the machine rather than the medicine.
When the wet cement of my mind is already imprinted with obligation rather than inspiration.
And yet, here I am massaging the shape of this day back into a malleable ball of clay I can work with.
But, here's the relevant backstory (because we've always got a relevant backstory to consider):
We're in a season where our son wakes up before we do - it doesn't matter if I set an alarm, it's like he has an internal chip that's coded to wake up at least 15 minutes before me - whether that's at 6:30, 5:30 or 4:30 am...
He's also absolutely viciously attached to me in the mornings.
We're talking - full sprint past Ben's side of the bed and demanding I get up with him - immediately.
My slow cooker way of doing the morning bristles just writing these words.
And what happens next looks like is me getting thrashed, kicked, prodded and spoken to at full volume as I defiantly lay there calling it "snuggling."
Any parent of a 3-year-old boy knows that "snuggling" is a relative term.
Meanwhile, Ben tries to relieve the situation, but the more he gently invites, the more defiant our little Aries rising boy becomes and the less peaceful these dark hours become...
This is the season we're in.
I've learned not to fight it...to boundary up in safe and loving ways, yes, of course - but to remember that this moment is temporary (and normal).
The mama-cling will relent and these tender, intense days are truly fleeting.
I can feel those of you beyond these wild days nodding your head.
I think that because there was such a large, holy wait in between our kids - 8 1/2 years to be exact - I am watching every single milestone from the actual knowing that it is almost over.
I would imagine that there would be people who might tell me that this isn't healthy...that it's not fair to my 44-year-old self to put such pressure on myself to "enjoy" the moments.
But, I don't see it that way.
Being a mom was the number goal of my life from day one - it makes me cry to write these words.
I designed my business and put my skills to work *specifically* to support my life as a mom.
And because of this - I see my life through a multi-faceted lens - the one where I enjoy the thrill of what's unfolding with a lump in my throat knowing that it's not forever.
These footy pajamas are getting smaller by the day and these morning snuggles will soon be replaced with a new season.
I am living the little big beautiful moments in real time feeling the full weight of their magic.
It's stretching me in ways this lifetime has prescribed for me - I know this.
And honestly, sometimes I feel like a one-million-year-old soul who was dropped back into a body with this already installed in my hard drive...
So when it comes to building businesses, creating content, working with clients - I have a mild obsession with making sure your business strategy and offers are specifically aligned with what matters most to you...
And it's why you will hear me popping:
The "because why" question.
The "but how do you want to live?" question.
The "can we just pause for a moment and take it all in" invitation...on repeat.
I've read to the end of the proverbial book and have spoken to too many elders to forget that the gift is in the actual being here now part...the actually enjoying your life part.
And I have been tasked - for better or for worse - with being the business coach who keeps this at the center and helps you build the thing that gives you your life back.
This isn't hypothetical - it's what I live and know every second of my days.
Call it romantic - sure...but I believe when we spend our life loving where we are - even when the mental water table feels high and we'd do anything to catch our breath - we're more fortunate than most.
And getting to do what I love every day and hold with people in the riptide of their existence is an extreme blessing.
This love for my work has buoyed me and translated into a really beautiful business that provides for my family, creates incredible experiences and the opportunity to continue to deepen my study of this whole life thing.
I realize that this isn't how everyone feels and reading these words might invoke an eye roll or two...I'm ok with that.
But I am also ferociously committed to helping you demote your skeptic and start really living and experiencing the success that you envision for yourself now...
So we're starting at the root this month:
I realized recently that most people don't love what they're doing in their businesses.
They've lost that "loving feeling" in their life and their business has become a means to an end, a metric they measure themselves against and a dysfunctional relationship that has, frankly, stopped working.
Eeesh...
Posting and praying isn't a real strategy.
Shouting into the void isn't either.
Somewhere along the way "the love of the game" has fallen away...
And today I'm lighting the match so you can rekindle it...
Over in Homeward - my signature biz building program - I've put together a 28-day calendar for you to commit to 28 acts of LOVE in your business/life every day of the month.
We are literally LOVE BOMING your entire BUSINESS and we're doing it together.
Here's what I know - no amount of "smart strategy" can outperform a real and true passion for your work.
The magnet is, was and always will be - YOU.
It's time to have some fun.
28 days of Falling in LOVE with your business is happening...
I am also going LIVE today (2/2) at 11:00 am ET on Substack for the first time!
I will be sharing what I am doubling-down on in my business in this first quarter and what I am letting go...we're talking about simplicity, the unavoidable truth about what's working and what's not for my clients right now and how we're navigating this. You can join me here
This month is about creating momentum with your whole heart...
Let love lead the way,
xo
Amber
PS - I wrote a whole Substack about the 28 Days if you want more details.