sanctuary: (noun)

a sacred place of refuge, safety, and expansion.

After more than a decade of business ownership, here’s what I know for sure:
deep care and transformation go hand in hand.

Growth isn’t fast food; it’s slow cooking (no matter how desperately we wish this weren’t true).

Tending to our growth process in a safe space where we can feel safe to be seen, guided and supported makes all the difference.

This is what The Sanctuary is…

A living, breathing space where the relationship between you, your business and your dreams are held in a circle of women building life-led businesses - flourishing together.

This space is for you if:

  • You’re exhausted by “hustle culture” but still crave aligned momentum.

  • You want to feel lit up, guided and inspired without giving up your sovereignty.

  • You’re seeking a safe, honest community of women entrepreneurs who live the complexity of bringing their dreams to life.

  • You want coaching, reflection and support you can return to again and again.

  • You’re ready to be KNOWN - exactly as you are - in your bigness, your depth and in celebration of your wildest vision.

We do things a little differently here.

We believe in business as…

a homecoming - a place to return to yourself, your mission & your sacred truth.

a catalyst - not just for revenue growth, but for sovereignty, presence and scaling what matters most.

an art form - an expression of your values, vision and the future you’re here to create.

Here’s what ours members are saying:

These words come from the women who have walked with us over time and space and the remaking of Homeward (formerly known as IYB/Ignite Your Business).

 

What’s Included

Each month inside Homeward, you will receive access to:

LIVE Coaching & Classes with Amber

Come to class 2x per month for personalized coaching, live classes & prompts that will change your entire life & business trajectory.


Fireside Sessions with Kristen

Community check-ins, coffee chats, time to exhale and be witnessed, ask questions and connect with our amazing soul sister collective.


Tech Talk & Strategy Sessions with Jamie & Kristen

Meet with my genius tech team (for over a decade) for practical, real-time support on your biggest tech + launch strategy challenges.


Rich Training/Class Library

A treasure trove of 100+ trainings/hot seat coaching replays and sessions for you to dive into at your own pace. Access to our course portal with a link to download our monthly calls straight to your calendar.


Virtual Community Space

A collaborative space to brainstorm, ask questions, and receive feedback in real time.

Our Own Private Instagram Profile (Just added!)

Real-time inspiration, teachings, daily prompts & shares from Amber in a private profile - for our Sanctuary members ONLY!

Virtual Mixers

Intentional gatherings to connect with fellow members, build relationships and sync up for collabs and co-creative magic.

The Homeward App

Access all your trainings and resources anytime, anywhere on the Simplero App!

*When you join, you’ll receive an email with all of the links to our community spaces & info for upcoming live sessions

If the strategy-first, scale without soul way worked, it would be working by now.

We have witnessed woman after woman come with open hands and weary hearts - ready to feel their aliveness again.

Ready to be reminded why they started their business in the first place.

The Homeward way is simple:

Love well.

Inside The Sanctuary it’s our mission to help you feel seen, guided, educated + empowered.

You’re not a number on a spreadsheet.
You’re a living, breathing, walking art form and we can’t wait to witness your magic.

This is your sanctuary, your pace, your choice.
The investment options are simple:

One-Time Payment:

(Annual Membership- includes kick-off strategy session)

$1111

When you say yes, you’re not just gaining access
to calls and resources-

You’re entering a sacred space that will meet you on the path to growing in your life and business for an entire year or your life.

These weekly sessions (yes, weekly opportunties to gather, hold yourself accountable and be witnessed in real time!) will steadily change your trajectory.

It’s an intentional investment in your business, your community, and yourself.

We are honored to walk with you.

12 Payments:

(Billed Monthly- Annual Membership)

$111

When it comes to resources, we believe in the
“slow burn learn”…

Go at the pace that feels right for YOU and choose
from trainings that support your growth in:

Money
Mindset

Your Frequency Era

Powerfully Paid Offers

Your Signature Pathway

Magnetic
Messaging

And much
more…

Plus, these bonuses:

TOGETHER MASTERCLASS

Struggling to get your partner on board with your business? This intimate chat with Amber & Ben will show you how we have built a life-first business together, navigate tricky money conversations and continue to grow as parents and partners

Pre-launch activation
& checklist

A simple workbook designed to help you clarify your launch process & launch your dream course, complete with the checklist you need to plan your next launch.

YOUR GOLDEN OFFER
WORKSHOP

Learn how to create a Golden Offer that will serve the your dream clients with clarity and precision. If you struggle with figuring out what to put in your offer, this is for you!

Simplifying Social Workbook

Can’t figure out what to post on Instagram or share in your email newsletters? These 50 prompts will help you clear up writer’s block and start connecting with your community.

Create Your Course Quickstart

Learn how to build your course/program on a virtual platform with ease and simplicity.

Ready to step inside?

The Sanctuary isn’t about doing more-
it’s about doing it differently.

Let’s build your sovereign business YOUR way.

Want to know a bit more about me?

I am a transformational branding strategist and business coach, author and speaker. My work has been featured by Forbes, Entrepreneur, mindvalley, SUCCESS Magazine, Tony Robbins & Dean Graziosi’s Mastermind.com Program and Working Mother Magazine.

I help visionary entrepreneurs and CEOs align their purpose with their profit and position themselves as sought-after experts and thought leaders through my life-changing Brand Love Method™ while honoring their LIVES, families and what matters most to them.

I am also the author of multiple books, including Paddle Home, Master Your Money Mind and co-author of Quantum Wealth.

I live in my dream home on a lake in the woods of New Hampshire with my husband Ben and our two children, Annika and Alexander. 

To say that I am grateful to get to share what I’ve learned along the way would be the understatement of the century and I am so excited to get to know you and dive into creating your dream life together.

My mission is to support you in living out your wildest dreams right now…

I can’t wait to welcome you into The Sanctuary!

PS - if you have questions you want to send me, personally, DM me on Instagram @amberlilyestrom and I will respond there!

Meet Your Mentors

Our support crew, hype women & brilliant minds walking with you inside.

Kristen Hubbard

our Lead student success mentor

Kristen Hubbard is a multi-passionate writer, mentor, mystic + lifelong learner who truly believes in every single human’s potential. Her diverse background in coaching along with her 6+ years working intimately with our clients have made her the perfect fit for the role as Student Success Mentor. She is our team guru and brings a wealth of experience to our students that transcends lifetimes. Kristen joins me on the pod monthly for our Why Are We Like This? episodes and when she’s not being the most hilarious person we know, she’s hanging with her fur-baby Kaia, spending time out in nature or (shamelessly) watching Love Island.

Jamie Clampet

our lead tech & launch guru

Meet Jamie Clampet, the tech queen behind-the-scenes at my business! She's an integral part of what we do here; a self-proclaimed nerd and ace tech guru who has been part of our team since the beginning. And talk about experience - she and Kristen have lovingly shared their extensive knowledge through their monthly Tech + Launch calls that are a client favorite. Offline Jamie loves reading, cooking, and spending time outdoors (preferably on the water) with her husband and son.

FREQUENTLY ASKED QUESTIONS

  • This space is designed to give you ample support and attention, while not overwhelming you. We offer roughly 3-4 hours a month of high-level support through coaching and training. Upon enrolling you will gain access through Simplero to our schedule of calls, that way you can schedule accordingly with as much advance notice as possible. However, you get to decide when and how to show up. All trainings and calls are recorded and saved in your portal each month for any time viewing.

  • All of our Spark Coaching sessions are hosted on Zoom. On each call, you are invited to ask your questions LIVE on the call and receive 1:1 support during our group calls. Please note, due to the size of the group you may not receive 1:1 coaching on every call.

  • The Sanctuary is the love child of our most successful programs combined. After data-gathering client success stories and surveying our community, we've created and curated a budget-conscious group coaching experience geared toward rapid results. We are thrilled to roll this program out to our community!

  • No worries! We know life is busy and you've got a lot on your plate- all coaching calls will be recorded. We encourage you to be live on as many calls as possible so you can get the coaching and direct support you need, but it is not mandatory.

  • Our community is filled with visionaries, entrepreneurs, content creators, change-makers and coaches. Our members are in various business stages, which allows for a deeply impactful support system that offers accountability, inclusivity, strategy, and engagement.

  • We would love to answer any other questions you may have - please email kristen@amberlilyestrom.com and we will get back to you within a few business days.

  • That’s totally understandable- investing in you and your dream often feels scary. We have a zero-pressure policy where we only want people to say “Yes” to the experience if it feels aligned. While all next levels require some element of stretching outside of our comfort zones- only you can know for sure if it’s a fit! If you need more clarity, head to amberlilyestrom.com/breakthrough and book a call to talk through if IYB is right for you!

  • Community is the heartbeat of the program! We have an incredibly active community where members share and seek support from each other, from me and from our program mentors! Plus, we have 2 Spark Sessions on Zoom per month where members get to gather, a monthly Tech Talk + a Fireside Session with my Team where the community bond strengthens and grows!

We can’t wait to welcome you in.