Your Substack is not just a newsletter.
It's your Creative Operating System.
The game has inverted.
For the last decade, we were sold on the scale at all costs model.
Build the funnel. Post on every platform multiple times per day. Saturation, omnipresence and performance until the algorithm bends to your will.
Here's what I know after 22 years of studying consumer behavior and 12 years of building my own multiple 7-figure coaching business: we are in a new era.
People are more savvy than ever (thank gawd!).
The prices that go up for no reason, the ingrained scarcity tactics, the tired scripts and plastic film between creator and audience that keeps us from really getting to SEE each other are cracking.
And the things that used to be frowned upon - are an unfair advantage with a major upside.
Depth is outcompeting scale for the first time since the internet began.
And Substack is right on time.
I came to Substack with zero expectations. Then I immediately had zero chill…
In my first 6 months with a very curious approach to growth here:
I grew from 7 subscribers to 500, with 100 of them paid members (a conversion rate more than double the platform average). I landed in the Top 50 Rising Creators and hosted a 5-day challenge that led to a $50,000 launch in under 3 weeks.
All without ads, funnels or any of the hype.
It’s important to note that I am not interested in being known as "The Substack Girl" - but I am wildly passionate about you building a brand world for people to experience you and your body of work in the simplest, most potent way possible.
The Signal - my substack community - is where I teach you how to do this.
I run what I call a cottage-style coaching business.
Intentional in every way. An intimate 1:1 coaching practice and group program called Homeward where I know every woman in the room. I spend my days here on the lake here in New Hampshire with my family and our happy floof family of cats and one dog.
I built this business brick by brick with the golden intention of being present for the I’m living.
Substack, as a platform, has fast become a mirror for the way I do life.
I quickly realized what this platform could do that nothing else can: posts, podcast, live video, community, monetization, all in one place, all rewarding depth over performance and making our lives as creators, brands and visionary CEOs easier.
Let's say the real thing out loud...
If you're here, you're not trying to build an empire. There may be a former version of you who thought that was the thing, but what you've discovered about yourself is that you really want to build something kindred, connective, rich and deeply nourishing.
You want a business that's intentional in every way where depth
is your differentiator.
If you're craving something deeper than what platforms like Instagram and LinkedIn can offer. If you want your marketing to feel like an extension of your actual work:
You have found your place.
Inside The Signal
✓ The Creative Operating System trainings: The 4 core video trainings you need to build your Substack from the ground up - get started in your first video and be up and running by the video #2!
✓ Monthly live sessions. pop in for Real-time business conversations on money, growth, marketing and leadership. Ask anything. Every session is recorded.
✓ Quarterly challenges. Immersive experiences (like the 5-Day Money Codes Challenge) designed to activate you in your business on specific topics that relate to your current season of growth.
✓ The full archive. Every full essay, every training, every activation post with prompts you can use in your own messaging.
✓ The homeward diaries. my most honest, raw and in-depth posts sharing stories I’ve never written about, real-time reflections from the pages of my journal.
Start Where You Are
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The Signal Annual
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The no-brainer. Everything inside The Signal for less than the cost of two months.
The long game is our game.
For probably the first time since the internet began, it is genuinely, structurally possible to build a soft place to land for the people who resonate with your message and are a great fit for your offers.
There is a platform that will do the heavy lifting for you so you can focus on what moves the needle most in your business - creative, connective content and a cohesive system that helps you stay in direct contact with your community.