what a grill fire taught me about scaling

A few years ago, we hosted our largest in-person retreat ever.

It was a magnificent undertaking at our home - complete with a gorgeous cross-pollination dinner, the most incredible food and 14 women nestled in on multiple couches in our living room.

We brought in craft cocktails and my team put together a stunning table scape overlooking the pond and we all went swimming under the moonlight.

It was awe-inspiring and a full culmination of years and years of visions I had been holding for what this could feel like on our land.

Our 14 ELEVATE women showed up to meet the next versions of themselves, we even had one of our most beloved clients fly in from Sweden to be a part of the experience!

And then something crazy happened on the closing night - we had a grill fire! 

To spare you the drama - Ben put it out rather quickly - but it took 3 fire extinguishers and when the fire team arrived they called him a hero because it could have been a lot worse.

Everything was ok, but something in me was triggered that night and I wouldn't be able to meet it for over a year.

I realized somewhere in the early part of 2025 that since that experience, I had been reticent to expand my coaching programs.

Last year, I deeply immersed in repatterning/belief reprogramming work.

It was actually a return to this work that brought the puzzle pieces together on the subconscious/conscious mind and creating new versions of reality in our businesses/lives.

Through it, I've developed a modality/process called The Money Codes I have been using with clients - and naturally - I've been faithfully peeling back my own patterns on a regular basis as a part of the process.

What I've learned in this work is that the conscious mind - our creative mind - and our subconscious mind - our programmed mind - cannot successfully change a belief from a place of disharmony.

In other words, we can have the dream of increasing our sales/enrollments in our programs, but if our subconscious mind has a signal of it being unsafe in any way, shape or form - the dream - itself - will actually serve as a trigger and stop us from integrating the upleveled/evolved belief. 

The circumstances surrounding the grill fire with my home, my clients/team, my family being at risk - burned itself into my subconscious mind - the programmed reality...and secretly made my business feel like a threat to it all.

Yikes!

I could not see it...until I could in my bottomline and in my body.

With muscle testing - or using a pendulum which is my favorite method - it revealed the stop gaps and stuck spots.

Here's how it works:

When the subconscious mind is in disharmony with the conscious mind (our dreaming/creating self) it weakens our muscles and when you test for coherence - you will get a negative result.

I tested for increasing the numbers in my programs and continued to hit a brick wall with my muscle testing.

Talk about a gigantic LIGHT BULB moment!!

I hadn't correlated that experience to this specific challenge I was facing.

And the thing is - for most people is that they live out their entire lives hitting these invisible brick walls trying to WILL themeselves past them.

Then creating a story about themselves  that keeps them further from their dream life/business. 

But here's the thing - the problem cannot be solved via the conscious mind...it requires harmonizing our underlying program with the upgraded "software" of our visions and dreams.

When these blocks are in place, they might look like frustration when it comes to marketing or hopelessness when it comes to our monthly sales numbers or exhaustion when it comes to creating content...or a wealth thermostat that is permanently stuck at a level that just meets the monthly minimum. 

I see this every day and it's what lead me to start exploring new modalities and methods.

Here's what I've discovered:

Our businesses, themselves, are a disruption to the program. 

Most especially if you are one of the first people in your lineage to be growing to new levels of income, visibility and impact.

This is where our safety/security patterns get flipped upside down - just like me - literally with my biggest retreat experience of my career and a fire on my back deck! 

What I want you to hear is that the inertia and confusion about how to grow to your next level isn't your fault...

It's literally programmed in your personal hard drive.

And the very best part is that you can change it. 

This is the work of the Money Codes - a personalized approach to your business strategy/system that will unravel and help you integrate practices and new beliefs. 

I am currently offering 2-part Intensives where we begin with a Money Codes session + a deep dive Business Strategy session to set off your 2026 activations/offers on a whole new trajectory. There is prep work and email support in between, too. 

If an Intensive isn't in the cards right now - there are 3 modalities you can start with today:

1. Start programming yourself before you go to sleep to take full advantage of your Theta brain wave state. I have a daily abundance practice I use everyday - you can access it right here and start tonight.

2. Pattern interrupt your victim - the version of you that has a habit of feeling defeated and speak a new phrase or mantra in its place. 

For example: I have a tendency to operate from struggle. Winter in New England has been a real invitation for me to notice when my victim consciousness takes the wheel. Every time I feel the impulse to put myself in the victim seat and the story of "this is hard" - I pattern interrupt and remind myself that the things I desire come to me easily. I do not have to effort, it's just my program that has convinced me otherwise. I think of examples of clients who have come into my vortex effortlessly. I think about how easy it is to make decisions about things that excite me and how fun it is to say YES to the things that light me up. 

It's a manual process - and it works and actually feels amazing!

3. Integrating more cross-brain exercises into my daily practice/repertoire. Some of my favorites are:

• Cross-lateral tapping 

• Opposite hand writing my new beliefs/brushing my teeth with my opposite hand visualizing myself experiencing ease

• Figure-eight eye tracing 

• Hand-to-heart counted breathing 

Bringing my conscious awareness to the integration of the hemispheres in my brain while practicing my new beliefs has been eye-opening and soothing to my nervous system and creative self. 

When I locked in the reality that we are programmed for safety/security/survival and NOT our dreams - it ignited a sense of urgency in me that I haven't felt in a long time.

You are not broken.
Your business is not broken.
Your marketing is not broken.
Your offers are NOT broken.

You are programmed for a reality that is keeping you safe - just like me after the grill fire. 

Once I recognized that this was the case, I cracked it open and have consistently held a client growing client roster and a regular enrollments in Homeward at a pace that feels aligned, exciting and right-sized for the seasons I've been in. 

The Money Codes are expanding this work in an even greater way.

They are the thing under the thing that is essential and also what 95% of - probably more - are missing. 

I am so excited to roll my sleeves up to help you reprogram your money mind and more for incredible results in 2026.

Happy Sunday, 

xo

Amber