cake rant + the hill I will die on…
I consider myself to be somewhat of a cake connoisseur...
And while I try to be an equal-opportunity cake consumer - not all cakes are created equal.
A few years ago, for my daughter's birthday, I took a chance on a new bakery.
When it came to the unicorn design - they knocked it out of the park...
The cake was an awe-inspiring confectionary creation!!
But there was one major problem...
It was a blow-your-hair-back sugar-catastrophe on the inside.
During the post-party clean-up, we were pitching nearly FULL slice after full slice!
In that moment, I knew I would never get a cake from there again.
And while it made for great Instagram content, it was a total flop for it's ACTUAL purpose...
And when it comes to so many people's businesses, this is EXACTLY what's going on with the offers they're trying to sell.
They're overemphasizing intricate flows/funnels in order to drive more traffic - and when the prospective client gets there - it's a big WOMP WOMP...
Their offer tastes like the gnarly birthday cake!
I believe that there is a massive overcompensation going on with making things look "pretty" on the outside in this industry...read: content strategy, website/photos, sales pages, etc.
And an overwhelming lack of substance in the foundational bones and heart of the offer.
Which has people feeling:
Distraught and desperate to find a solution that actually works
Disenchanted with the online coaching/marketing industry at large
Overextended with course/program purchases that fail to deliver on their promise
I've experienced it too many times to count...
And instead of being frustrated, I've taken it as a personal invitation to do things differently in my own business.
I want to assure you that it doesn't have to be this way.
There ARE real, road-tested processes available to help you create your most delicious offer.
There ARE deeply meaningful methods for helping you achieve your goals.
There ARE ways to do this differently.
And your business is an integral part of this movement.
There is no such thing as one-size-fits all coaching or business creation.
I will *literally* die on this hill.
The lie that you're doing it wrong because things haven't been working for you is a reflection of the model.
I need you to hear this.
The one that lacks nuance and room for any need that extends beyond the bounds of cryptic containers and addictive obsessions with scaling is outdated and not designed to be mutually beneficial.
I want you to know there's another way...
A way that includes room for your humanity and the deep work that you're ready to give your full focus.
There is space for you to expand into the fullness of your own personal liberation project, while also meeting your own most essential needs.
I absolutely believe that you can have your "business cake" & enjoyyyyy it too...
And my full commitment is to do everything I possibly can to help you craft YOUR Golden Offers in the most humane and heart-centered way possible.
So that the courageous content you're creating actually WORKS.
Want to bring me on as your business mentor in 2024?
Check out IGNITE Your Business - it's my answer to all of the above.
Weekly coaching with me (yes, me actually coaching YOU in your biz), a super present/active community + lifetime access to the whole thing.
Our vibe = once you're in, you're in...so you have a space to be known/witnessed as you root and grow in business and beyond.
2024 vibe = Softer places to land...deeper truths + intentional spends - of our time, our money and our heartbeats.
Cupcake cheers to that!
xo
Amber
PS - Not sure if IYB is a fit for you? Click here to schedule a free breakthrough session.