Try this exercise to stop burying the lead
I shared a prompt in our IYB Community yesterday and the response has been powerful.
I thought it would be helpful to offer the same prompt to you, too...
Here's the question to ask yourself:
Why do I do my work the *specific* way that I do?
There is nuance and story and richness inside this answer…that I am willing to bet you have been overlooking.
Read: You’ve made the choices you’ve made to create what you’ve created as an answer to something...
It might be what didn't work, what was ineffective, what was harmful in some way.
It might also be a complement to what DID work and what was useful spiced up with your special sauce and personal story.
Speaking to your process is typically the missing link in connecting the dots inside your ideal client’s mind when it comes to your marketing.
And I am seeing this a lot in coaching sessions and on social media.
Take a moment to dig into this question in your journal:
Why does your way exist?
Build it up and out and pay attention to what pops off the page for you.
Here's an Example of what I am talking about here and the clarity/words that can result for you re: my program IGNITE Your Business >>>>
IYB is a living, breathing, coaching EXPERIENCE with LIVE coaching every week, an open space to ask ANY question, to share what’s on top for you and get real-time support from me, personally, and our small + mighty team.
We created IYB in this ultra-specific way because of our personal experiences of being in programs with “coaches” (who are really course creators who don’t want to coach) and the only viable alternative to this has looked like short-term, deep dive, hi-investment coaching that ends before you’ve had a chance to really integrate what you’re learning.
There are countless programs out there with a narrow design model for one particular type of person and a wide open sea of self-study swirl & typically a very long list of rules about how you can ask a question and, most especially, how you can’t (giving “kiss the ring” vibes).
IYB is different - on-purpose.
As a teacher and coach (with 20-years of experience in higher education/entrepreneurship), I understand and live the nuance of complex and intimate challenges that come with building a business and being human all at once.
What we must navigate as entrepreneurs is VAST.
IYB is the foundational program we’ve built to support our clients in acknowledging and making room for those complex challenges with a highly personal approach to offering support in a group environment.
The power of being witnessed, supported and encouraged is the EXHALE our members have been seeking.
We do intimacy/proximity in a group setting unlike anyone else.
Adding lifetime access to the program (yes, once you're in, you're IN at this time) also meets the long-term learning curve that is relevant and ever-present on this business building journey.
Coaching. Community. Clarity are the heartbeat of how we help because we couldn't find anything like what IYB has come to be.
Unique and personalized strategy, knowing our members inside and out, rich + heart-centered community and an on on-going invitation to show up and overcome mental blocks is our simple and powerful USP.
You can check out IYB right here
xo
Amber
PS - We recently shifted our payment plan to less than $180 per month to create a more sustainable investment model for our members and offer a $250 discount for those who opt to pay in full. Join IYB here