The missing ingredient in your marketing (+ a simple fix)
I notice trends in my coaching work when it comes to what my clients are struggling with.
These last few weeks I've found myself saying the same words over and over again in group/private sessions and as I sat down to write to you this morning, I thought this might help you too...
If your sales are feeling stagnant at the moment, I can guarantee if you double down on this ONE thing in your offer/marketing things will start to shift...
Are you ready for it?
It's SPECIFICITY.
Specificity about what you're selling and how it's going to help your people.
Specificity about the particular pain points they are grappling with and how your solution is going to address it head on.
Specificity in your vibe, your style, your way of being and doing...(i.e. storytelling ftw).
Read: Have you clearly communicated whyyyy people need what you’re selling?
If not, have no fear, you can transform this with a brainstorm session in your journal before we start the week.
Here are 3 Q’s to ask yourself when reviewing your content, sales pages & marketing.
Does it clearly spell out:
1. Who it’s for?
2. What it does (how does it lead to the results they want)?
3. How it does this?
If not, it’s time to get more specific, sister.
Before you blow up your offer - try refining it with these 3 Q’s.
The best part of this simple tip is that it’s applicable to all things in our businesses & it WORKS on repeat!
Was this the reminder you needed to kick-off the week with some fire?
Wishing you an abundant and epic week ahead!
xo
Amber