Start with One
When I started my business, the first yes changed everything.
It opened a world of possibilities and lit the flame for a future beyond my wildest imaginings.
I am consistently reminded in the work of supporting others as their businesses take flight that the gift of the ONE is the doorway to our dreams.
A baby comes forth from one egg.
It doesn't matter if you have infinity eggs - to create life you only need one.
A soulmate, a beloved friend, a favorite author - it's all about the one.
In our hurry to relieve ourselves of the fear of inertia or insignificance, we often lose sight of this simple truth.
We daunt ourselves with the challenge of being for everyone, when that only carves us into caricatures of our truest selves, leaving what's authentic to fall away for the sake of speed.
But a lasting reality is that no one is for everyone.
The interesting thing about building a fan base or growing a devoted clientele is that it always starts with one.
Most best-selling authors have been writing books out of the spotlight for years before it was their moment to shine with the one that caught on.
Many of the most influential brands were serving people one at a time before they reached that elusive tipping point of the mass market.
We live in a society obsessed with the mega-metrics and in our effort to optimize and meet the need, we miss the magic of going deep with a special group of souls who are ready for our unique way of helping.
Our job is to remember that even the masses are made up of a collection of ones.
What wonderful news.
You're not behind.
Start with one.
xo