Becoming resonance, front row seats + marketing magic
For Anni's 10th birthday, we went on a girls' trip to Florida to see our favorite band.
It was a combo-pack kind of trip that included staying with our dear friends, spending tons of time riding the waves at the beach and going to her first "official official" concert - complete with a front row spot in the "crusher cove."
We just got home and it's past midnight, but I'm still in the electric feels that come with concerts and witnessing artists fully alive in their gift.
And it's THAT feeling, I seek to embody in some small way every day in my life and in what I'm creating in my work.
It's resonance.
Driving home from the concert, I was thinking about how resonance works in our businesses...
>> What attract us to the things that bring us to life.
>> The pieces that come together and move us to act.
>> The tiny, unspoken sensory details that add all the way up...
It's always resonance.
It's the sound, taste, touch, feel experience of inspiration.
It's the spark igniting something within us.
It's the frequency of our visions and the energetics required to realize them.
Resonance is why we go to concerts...
And it's why your dream clients say yes.
But here's the thing...
Most of the messaging in our current paradigm is focused on helping you learn the strategies to be resonant
But these one-dimensional tactics focused on helping you crack the code on how to BE what they need you to be in order to say yes always fall short.
Because what really changes things is full-bodied RESONANCE!!
Resonance is the sensation that emanates from true connection, true inspiration, true magic.
>> It's a vibration. <<
You cannot "DO" resonance, you can only BE it.
Think about your favorite band/song/musician...
What do you love most?
What do you feel when you're listening?
What comes to life within you?
Hard to find the words, right?
It's always comes back to the feeling...
Here's the activation for you:
Practice, embrace, center this sensation...
THEN go write something.
THEN Go speak something into existence.
THEN Create from this energy.
Understand that you've been trying to think your way into resonance, when it was always supposed to be a whole-body experience...
It's one that your dream clients are having as we speak >>because sympathetic resonance is real.
THIS is the true definition of marketing magic.
Over to you:
What chords of possibility your clients are waiting to hear/sense/feel?
What can you create with the song of your movement?
What are you feeling called to say, sing, speak into life right now?
This is your sign to go for it...to bring more of yourself, your magic to your work.
Resonance transcends all of our best laid plans. (thank goodness)
Rock on, sweet friend.
happy September!
xo
Amber